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| Photo by Mikael Blomkvist from Pexels |
Your website is the face of your brand, and it is critical to the success of your company.
The most critical component of your digital strategy is your website. A website is a vital part of any company's marketing strategy, and it should be well-designed to be simple to explore and use. It's preferable to keep things basic and update widgets on a regular basis.
People redesign their websites for a variety of reasons, including improving the look, increasing traffic, and increasing revenue. Here are seven reasons why your website should be redesigned.
Your website is not mobile-friendly.
Your website should be user-friendly on mobile devices and load quickly. When you visit a website and have to wait up to a minute or more for the information to appear, the number of daily/monthly visitors can drop.
Does not reflect your company's image.
Different website designs are available for various product types. Your website should express your brand to the people who will be using your services. A food blog or a restaurant website are suitable examples. The concept should be lively and appealing, with brightly coloured templates being preferred.
A new beginning.
For those who want to switch or establish a new business, styling program, or career in any subject. Redesigning your website can give your company a fresh look and feel. If you don't have much experience with website redesign, it's best to hire a professional.
Unsplash - CC0 License
Running your business from the proverbial “bedroom” can be a lot of fun. Plus, if you happen to live in a crowded East Asian city where commercial rental prices are high, it’s often your only choice.
There’s just one problem: many people won’t take you seriously. They’ll wonder why you’re sitting on your bed telephoning them in your pajamas instead of going suited and booted to the office every morning.
The good news is that you can get around this issue. It’s really not as hard as you think. In fact, thousands of businesses all over Hong Kong are doing it right now. Here’s what to do:
Be The Person Who’s A Little Different
Before you even think about your business, it’s a good idea to look inward at yourself. Ask yourself, what traits, talents, or characteristics can you bring to the table that will encourage customers to do business with you. Are you the consultant who can make them laugh? Are you the fund manager who is always there to take weekend calls? Are you the courier that they can ring up any time of the day or night?If you’re running a business from your bedroom, you want to do things that make that fact irrelevant. Carve yourself a niche where aesthetics don’t matter. Create real value and the customers will come flooding in.
What are Multiplex Ads?
Multiplex ads are the new Matched content unit ads. Google Adsense just sent out an email alerting that Matched content units will be renamed "Multiplex ads" starting March 1, 2022, and will only display advertisements.
This means that matched ad units that are used to content Ads and your website contents will only show ads. This is due to the decreased use of the matched content ad.
Multiplex ads are a type of native advertisement, similar to content suggestion ads. Publishers can use them to distribute advertising that mixes in seamlessly with their website's content.
Why you should consider using Multiplex ads?
Google just released a beta version of Multiplex ads.
In recent years, platforms such as Taboola, Revcontent, and Outbrain have acquired substantial traction in the ad tech business. A compelling reason for this is that these platforms provide publishers with cutting-edge advertising alternatives. Publishers can monetize their inventory differently with content recommendation advertising than they do with standard display ads.
Despite the popularity of many content recommendation services, many publishers may be hesitant to partner with them due to concerns over ad quality. Publishers, thankfully, now have the option of utilizing Google's Multiplex ads.
Continue reading to learn about multiplex ads, how they can offer value to publishers' inventory, how to get started, and best practices for their implementation.
Google Adsense Matched content units will only show ads starting 1st March 2022
Important changes to Matched content
I utilize Matched content to monetize and promote my website, however, Google recently announced that Matched ads will be replaced by Multiplex ads due to decreased use. We're expecting that because it's tagged multiplex advertisements, it will display a variety of ads in a single ad sequence, with an emphasis on high-income value.
Beginning March 1, 2022, matched content units will solely display advertisements and will be renamed "Multiplex ads."
Matched content was originally created as a recommendation tool to assist you in promoting your content to your site's users. Additionally, it included the opportunity to display advertisements alongside the links to your material.
Due to declining use of the content promotion service and favorable customer feedback and performance outcomes from an ads-only Matched content ad format, we've decided to discontinue the content promotion service and convert all current Matched content units to show only ads. Matched content units with the "Monetize with Ads" option turned off are likewise affected by this rule.
5 Article-Sharing Sites That Help You Build a Positive Online Presence
With thousands of articles available on the Internet, it is critical to create high-quality content and to get it in front of as many people as possible.
While the Internet has simplified the process of creating and publishing high-quality content for businesses, it has equally simplified the process of sharing content with friends, peers, and followers.
Sharing useful content, even if it is not your own, is incredibly beneficial. Sharing other people's information demonstrates your helpfulness and industry knowledge while promoting and spreading your own content can help you expand the reach of all your hard work, resulting in more traffic to your website, new followers, or even new clients.
With that said, here are a few ways you may utilize to spread the word about your content.
Snip.ly
It's critical to distribute not only your content but also content provided by industry influencers. This can cause anxiety in some marketers. Why would I want to promote my competitors' products or direct visitors away from my site? However, the reality is that this type of unselfish sharing fosters trust. It demonstrates that you respect and value quality insight regardless of whether it comes from (or is about) you.
Additionally, you can post external content while still driving traffic or leads to your own site using platforms like Snip.ly.
Snip.ly is a link-sharing service that enables you to include an on-page call-to-action (CTA) back to your website (or anywhere else) with each link you share.
Additionally, you may adjust other features of the CTA, such as the button's color, button text, text color, and location on the page. You can even include a photo to make it appear as though the link was recommended in a personal conversation.
Snip.ly is an excellent tool for sharing comparable content to your own.
Quora
Quora is a content promotion and brand awareness channel that increases traffic and conversion rates by responding to evergreen questions with the material we've already published on our blog.
This tool enables you to educate and inform your audience about your industry and your product or service.
Scoop.it
Content curation platform Scoop helps to increase the visibility of your best content by placing it in topic-specific curated hubs that are easily widely accessible.
Getting started is straightforward. After you've made your account, restrict your focus by searching for Scoop. its pages that have curated content similar to your own. To ensure that your content is viewed, you should choose pages that receive at least 5,000 monthly views and are frequently updated.
Given that the owner of the scoop.it sites must authorize the information that is curated, it is critical to include only content that is relevant to that page and will resonate with its audience. Furthermore, you do not wish for your material to be rejected.
Once your work is approved, you'll receive a link back to your blog or premium content that will drive targeted and engaged traffic.
With the holiday shopping season rapidly approaching, let's ensure that your AdSense account and website are prepared to maximize every revenue potential.
Begin by completing our two-step checklist:
Optimize your AdSense account in the first step.
Develop an analytical mindset.
Mobile devices account for 54% of Black Friday digital orders1. Examine the data from your Q4'20 AdSense account data to determine the highest-earning devices and ad formats. Additionally, your Google Analytics reports will display the most popular user searches and pages visited.
If you spend any time online, you're probably familiar with some of the most popular websites on the planet. Today's internet is dominated by a few titans.
The Top Three Websites (in terms of monthly visits):
Google has 92.5 billion users.
34.6 billion views on YouTube
25.5 billion on Facebook
The top three websites collectively receive 152 billion monthly visitors, surpassing the next 47 websites combined. Additionally, as the epidemic altered virtually every aspect of our lives—including how we work, study, communicate, and shop—the majority of these activities shifted online.
As a blogger, I have learnt to be very patient and grow as organic as I can because there is a great reward in growing organically. I remember starting my blog and being really confused about what to do and how to do it. I learnt in the process and I am super proud of being able ti fix a lot and teach about blogging. Productive blogging needs time and research. Knowing your craft is important because it helps you grow, it is not just about showing beautiful dresses and reviews, if you want to make money from blogging then you need to put in some time to read about keywords, most searched words, write according to season, copywriter, let your content pass the right information, easy to read and navigate, be consistent and share your articles.
Of all, I have mentioned two can work the magic, search for most searched things on google, what problems are people trying to solve with a bit of twist in your own unique words put out a comprehensive article about that with a catchy title.
Key factors to consider when writing articles or posts
Font size and type
Catchy headlines
A great title is the first step in writing a good article. For readers, the title of your article is the most significant initial impression of your content. A powerful title indicates that your piece contains the information readers seek while also standing out from the sea of comparable, competing for content available in print and online.
A great title is the first step in writing a good article. For readers, the title of your article is the most significant initial impression of your content. A powerful title indicates that your piece contains the information readers seek while also standing out from the sea of comparable, competing for content available in print and online.
Font size and type
An attractive and engine font size would increase readability and easy viewing. By using the right fonts you elicit the appropriate emotions in the reader and establish a tone that brings the text to life. Using too small fonts puts readers away.
Long-term success does not come just from continuously attracting new clients, as smart business owners understand. It also necessitates retaining clients who return on a regular basis. Customer interaction that is effective builds brand loyalty, improves the customer experience and speeds up the sales funnel.
Video content is a great method to get people's attention and increase engagement. Video is one of the most popular media formats in the world, with 54% of consumers preferring video content from brands and enterprises to any other medium.
Moreover, you can take help from video production companies like Sensa Productions to learn, implement and improvise fine editing methods that are easily relatable. It is important that you make your videos more perceptive to capture immediate attention from viewers.If you want to keep your business or brand successful in the future, video interaction is no longer a “nice to have.” It's a must-have.
Continue reading to learn how to harness the power of video interaction for your brand or company.
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