The makeup that you use can make the world of difference to your look. Different makeup products have different ingredients and consistencies , all which impact the way they apply and stay in place. Though, with tens of thousands of makeup products out there on the market, choosing the right ones can be easier said than done! With this guide on what to consider when choosing products from makeup brands, we hope to elevate your makeup collection, and your final look! Skin tone Broadly speaking, there are three different skin tones that people have – fair, medium and dark. But, within these skin tones, are countless different undertones, which are the more muted colours beneath the skin, and are separated into the categories of cool, warm and neutral. Therefore, when choosing makeup products like your foundation, concealer, blush and contour, it’s important to think about your skin tone and, more specifically, your skin undertones. This will ensure a seamless blend between the make...