6 Steps To An Effective Social Media Video Marketing Strategy For Your Business
Back in 2005, when YouTube was launched, no one thought that video would be of this much importance now. YouTube now ranks second in the most popular search engines in the world. Various studies have shown that video is the most effective form of online marketing content.
Videos also play a pivotal role in a brand’s outreach and campaign efforts. People spend a
decent amount of time watching videos on various platforms like YouTube, Instagram,
Facebook, TikTok. That’s why smart business owners take notes on video consumption
statistics and use videos to reach out to more people on various social media platforms.
Below are seven steps to an effective social media video marketing strategy to help your
business reach greater heights.
Before you start any new social media undertaking, it is crucial that you set clear goals. Ask
Set Clear Goals for Video Marketing
yourself one simple question before you begin planning: What do you want to accomplish
through your videos?
Once you find out the answer, the rest of the steps will be a lot easier to deal with. If you are
new to this, it’s better to set only a few goals because a lot of pressure, in the beginning, can be overwhelming. For example, a brand that is just starting its journey on video marketing should focus only on creating brand awareness. Startups usually implement this practice and collaborate with startup video production companies to create videos that generate buzz and interest in their product or service. A more established company might use video marketing as a way to improve customer engagement or increase sales. Additionally, video marketing can be used as a tool for brand building or reputation management. Knowing what to do when you are starting will save you a lot of time, money, and energy.
Decide Your Platforms
This usually overlooked step also plays a huge role in the overall reach of your business. Before you decide what kind of videos you want to make, you must determine which platforms you are posting the video on. Almost every major social media platform has its form of video. If you check older social media platforms like Facebook and Instagram, you will see that they offer several types of videos; you will find short-form videos as well as 15-min long videos. On the other hand, social media platforms like TikTok and Snapchat only rely on one video format.
Before posting videos, one more thing to keep in mind is that different social media platforms attract different types of audiences. Your audience on Facebook and Instagram would be very different, and the result will reflect on your reach. You’re more likely to see your brand videos perform better on Instagram than on Facebook because people expect that type of content on Instagram. You may have to make a video with a different format for each social media to perform better. If you are a newbie, it’s smarter to pick any three platforms to see which one performs the best.
Social media platforms keep on adding new features that make it hard to keep track of what
type of video can be uploaded. To solve this problem, here are all the details you need to
upload your video content on each social media platform.
● Landscape and portrait feed video
● Stories (Disappearing content)
● Landscape and portrait feed video
● Stories (disappearing content)
● Long-form content (IGTV)
● Short-form content (Instagram Reels)
● Landscape video
● Portrait video
● Short videos (YouTube Shorts)
● Portrait video
You will need the right video collage maker to create amazing videos for each platform. This will help you edit the videos according to the social media platform you plan to post. If you are looking forward to creating a series, you can create playlists on YouTube and Facebook and categorize your videos. Instagram recently has introduced this feature for IGTV videos only.
Select Your Video Types
There are various types of videos out there, and each video is used for different purposes. So, it’s essential to choose the type of video you want for your brand promotion wisely. Here are some examples, along with the benefits they provide to help you determine the type of video content you want for your social media platforms.
These videos are informative and create brand awareness for new audiences. These videos are generally made in a less casual and more polished tone to establish the brand. Education
videos are solely focused on guidelines, tips, and product information.
These videos are the easiest to shoot and can build a stronger bond between the brand and
customers. This type of video gives the audience an idea of what goes on in the brand. They get to see the faces behind the brand, how their products are made, and so on. Behind-the-scene videos basically give the audience a virtual sneak peek.
If you have been using social media platforms for quite some time, then you’re probably well aware of influencers. They promote brands and share their experiences after using the products so that more people can have genuine reviews before making the purchase. Interviewing social media influencers and guest speakers is a great way to earn people’s trust. Audiences find this type of video enjoyable, and they also provide authenticity to your brand’s products.
Plan Your Content Types
A proper content production plan is going to save you so much money and time in the long run. So, before you begin to film, plan out all the things you want to include in your video after choosing the type of video you want to produce. Think of narrating a story through your videos to make a lasting impact on your audience. Watch other video content before you start making your own; think about things others don’t include. This is the way to stand out from the crowd.
The key to grabbing the audience’s attention is to focus on the first few seconds. The first few seconds are crucial because audiences have a short attention span these days. If they don’t find a spark in your video, they’ll simply skip it. Some brands save the best stuff for later to create suspense, but that eventually leads to more harm than good. You have 10-15 seconds to make your impression. You can always hire an agency to look after this matter. However, with a little bit of effort and the right video collage maker, you alone can create high-quality videos for your brand.
Choose an editing tool that comes with all the features you need to make video content. Make sure to have all the equipment before your start shooting, such as a camera, tripod, etc. Lighting equipment is of great help, but nothing can come close to natural sunlight. Try to shoot in the daytime to create better quality videos for your brand. Once your desired plan is well-executed, it’s time to think about post-production.
Know What Post-Production Entails
Post-productions are important because videos used for social media marketing have heavier editing needs. Post-production doesn’t end once you crop and edit all the scenes and finish it off with suitable background music. Post-production also includes additions such as call-to-action screens, text overlays, captions, and so on. This process takes time, but the outcome is totally worth it. However, post-production doesn’t have to be the same for every video because it depends on the type of product you are promoting.
Schedule and Promote Your Videos
Before posting your video content online, you must set clear goals about your audience, the title of the video, the necessary hashtags and keywords to boost the reach, etc. Don’t just stick to one platform, the opportunities are endless, and there’s nothing you need to be afraid of. If you want to drive traffic to your brand’s website, a great way is to upload a short clip of the video content on your social media platforms. The clip must be engaging to make the audience curious to know more. To help them out, you can add the link to your brand’s website in the caption or description. This way, more people will reach out to your brand, and your brand’s website will get better engagements.
Video content is the future of social media marketing, so it’s high time you master it. This 6-step guide is filled with all the necessary information you need before you start your social media marketing journey.