In the past, experts taught and gave seminars on how to earn money and how to utilize various tools; however, this information is now available to everyone, and you cannot miss out on it. Thus, among the many ways to generate income, I will focus on how to use live streaming for sales.
But first and foremost, what is live streaming? In simple words, live streaming is transmitting or receiving live video and audio coverage of an event over the internet.Hosting a live stream event is simple in terms of technology, but it requires meticulous preparation to achieve maximum viewership and profit. To help you organize a successful live-streaming sale, event promotion, or product launch, I have compiled some pointers for you below.
According to Square's Future of Retail survey, 58% of consumers want to try out new digital ways to buy things which is why as a business you need to research and follow innovative profitable trends.
1. Choose a platform
Facebook and Instagram aren't just for chatting and connecting with friends and family; you can also live stream and monetize your content on these platforms, including Amazon, live, Youtube, Tiktok, and Zoom. TikTok is one of the most popular live-streaming apps. Consider your target market as you select the platform where your clients are most active. For instance, if you're trying to reach Millennials or Gen Z, Instagram might be a better option. Groovy Gecko has great tools to set your live sale or webinar production apart. They cover numerous industries to ensure the success of an event.
Before starting a live stream that is intended to generate sales, you need to carefully choose where you will physically be standing or sitting during the event and try to select a location that makes sense for the products you’re selling. For example, if you're advertising a health webinar, you might want to use an office setting and make sure the lighting and microphone sound is good so that viewers hear you clearly. Dress to look the part.
3. Schedule and announce the live stream ahead of time
4. Select the right products and be reasonable with your price.
Your bestsellers should be the key topic of your live streaming if you sell products. Making your items or services affordable can entice more people to buy them during your Livestream. You already know the price at which you can produce or supply your service.
The quality of an Internet connection can be a big problem for many people; a bad connection can distract viewers. Live stream in a location with strong internet connectivity.
- Show your brand logo
- Introduce yourself
- Showcase the products you will be discussing clearly
- Stay on camera as you show each item
- Enable viewers to be able to purchase the product live
- Offer giveaways and promos
It's funny how people love the drama that goes on online. Be loud if you need to be loud, be calm if that is what your business needs, and be thoughtful in your actions. Your goal is to be relatable and engaging. Above all, select products that you are truly passionate about. You must be enthusiastic about the goods or services you are selling. You must act as if you want to buy it. Make it exciting by being very descriptive about what it is. Be happy, inviting, and welcoming.