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June 7, 2021

What is bounce rate explained?

Bounce rate is all about traffic analysis. It is defined as the amount of time spent on your website, how many activities were done by the visitor. Bounce rate is calculated by counting the number of single-page visits and dividing that by the total visits.  It is then represented as a percentage of total visits.




When trying to generate traffic knowing your bounce rate is very important because it shows you how well your content is doing. If your contents are engaging, solving issues and giving out pieces of information visitor needs and are searching for. 

Your bounce rate is calculated by how much time and activity a person does spend when they visit your website. When visitors visit your website and leave without performing any action like clicking on the links, images, sharing, buying i, terms, or taking a survey.

If you are a marketer then knowing your bounce rate is very important because a high bounce rate impacts your revenue and business in general.

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