Influencer Marketing : Importance of disclosing sponsored contents and adverts

It is very important to disclose sponsored contents when collaborating with a brand. There are lots of advantages to being really transparent with your readers and the purchasers of that product or service.

If you are contacted by a brand and you are offered free products in exchange of a content or rather for a product to be promoted on your platforms, it is very important to disclose your connection with the brand in terms of affiliation to your readers and audience in general to be informed about the fact that you are posting/publishing a sponsored content. This is because there are bads sides and good sides to collaborating with a brand most especially skin and edible products.

If when posting a product and you clearly disclose that it is a sponsored article, if any issues or rather dispute arises it can be easily sorted out from your own end. There are different ways you can disclose sponsored content or indicate that a content is being sponsored by a brand. Simply include hashtags on your social media #sponsored #ad #collaboration #promotion. If you are sharing on your website or blog indicate at the end of the post that it is a sponsored post or add the label to your list of collaborations and make it tab on your webpage.

Keep in mind that this varies in different countries because of the rules and regulations governing disclosing sponsored contents. This also differs with different brands but generally you should indicate when a product is being sponsored. Transparency is key.
Get informed about the laws governing sponsored content in your country and do seek legal advice if any dispute arises.