Unsplash - CC0 License
Running your business from the proverbial “bedroom” can be a lot of fun. Plus, if you happen to live in a crowded East Asian city where commercial rental prices are high, it’s often your only choice.
There’s just one problem: many people won’t take you seriously. They’ll wonder why you’re sitting on your bed telephoning them in your pajamas instead of going suited and booted to the office every morning.
The good news is that you can get around this issue. It’s really not as hard as you think. In fact, thousands of businesses all over Hong Kong are doing it right now. Here’s what to do:
Be The Person Who’s A Little DifferentBefore you even think about your business, it’s a good idea to look inward at yourself. Ask yourself, what traits, talents, or characteristics can you bring to the table that will encourage customers to do business with you. Are you the consultant who can make them laugh? Are you the fund manager who is always there to take weekend calls? Are you the courier that they can ring up any time of the day or night?
If you’re running a business from your bedroom, you want to do things that make that fact irrelevant. Carve yourself a niche where aesthetics don’t matter. Create real value and the customers will come flooding in.
6 Steps To An Effective Social Media Video Marketing Strategy For Your Business
Videos also play a pivotal role in a brand’s outreach and campaign efforts. People spend a
decent amount of time watching videos on various platforms like YouTube, Instagram,
Facebook, TikTok. That’s why smart business owners take notes on video consumption
statistics and use videos to reach out to more people on various social media platforms.
Below are seven steps to an effective social media video marketing strategy to help your
business reach greater heights.
Before you start any new social media undertaking, it is crucial that you set clear goals. Ask
Set Clear Goals for Video Marketing
yourself one simple question before you begin planning: What do you want to accomplish
Once you find out the answer, the rest of the steps will be a lot easier to deal with. If you are
new to this, it’s better to set only a few goals because a lot of pressure, in the beginning, can be overwhelming. For example, a brand that is just starting its journey on video marketing should focus only on creating brand awareness. Startups usually implement this practice and collaborate with startup video production companies to create videos that generate buzz and interest in their product or service. A more established company might use video marketing as a way to improve customer engagement or increase sales. Additionally, video marketing can be used as a tool for brand building or reputation management. Knowing what to do when you are starting will save you a lot of time, money, and energy.
Decide Your Platforms
This usually overlooked step also plays a huge role in the overall reach of your business. Before you decide what kind of videos you want to make, you must determine which platforms you are posting the video on. Almost every major social media platform has its form of video. If you check older social media platforms like Facebook and Instagram, you will see that they offer several types of videos; you will find short-form videos as well as 15-min long videos. On the other hand, social media platforms like TikTok and Snapchat only rely on one video format.
Before posting videos, one more thing to keep in mind is that different social media platforms attract different types of audiences. Your audience on Facebook and Instagram would be very different, and the result will reflect on your reach. You’re more likely to see your brand videos perform better on Instagram than on Facebook because people expect that type of content on Instagram. You may have to make a video with a different format for each social media to perform better. If you are a newbie, it’s smarter to pick any three platforms to see which one performs the best.
Social media platforms keep on adding new features that make it hard to keep track of what
type of video can be uploaded. To solve this problem, here are all the details you need to
upload your video content on each social media platform.
● Landscape and portrait feed video
● Stories (Disappearing content)
● Landscape and portrait feed video
● Stories (disappearing content)
● Long-form content (IGTV)
● Short-form content (Instagram Reels)
● Landscape video
● Portrait video
● Short videos (YouTube Shorts)
● Portrait video
You will need the right video collage maker to create amazing videos for each platform. This will help you edit the videos according to the social media platform you plan to post. If you are looking forward to creating a series, you can create playlists on YouTube and Facebook and categorize your videos. Instagram recently has introduced this feature for IGTV videos only.
The following tips will assist you in remaining active while working from home.
Take a bath.
Clean your teeth before you start work.
Wear formal and comfortable clothes.
Eat breakfast before you begin work.
What are Multiplex Ads?
Google Adsense Matched content units will only show ads starting 1st March 2022
Important changes to Matched content
I utilize Matched content to monetize and promote my website, however, Google recently announced that Matched ads will be replaced by Multiplex ads due to decreased use. We're expecting that because it's tagged multiplex advertisements, it will display a variety of ads in a single ad sequence, with an emphasis on high-income value.
With thousands of articles available on the Internet, it is critical to create high-quality content and to get it in front of as many people as possible.
Begin by completing our two-step checklist:
Optimize your AdSense account in the first step.
Develop an analytical mindset.
- Look for occupations that elicit the emotions you desire from that employment. For instance, if you are a millionaire and prefer to travel, professions that match your experience include tour guide, international teacher, or flight attendant.
- If you'd prefer to spend your days outdoors in nature, consider working as a geologist, lumberjack, wilderness guide, or park ranger.
- Alternatively, you might pursue a career as a CTO if you choose to work in a technology-related field.
Mentally demanding jobs may help to lower the risk of dementia.
Are you employed in a mentally stimulating position? It may help lessen your risk of developing dementia later in life, according to a study published in The BMJ on Aug. 21, 2021. The researchers pooled data from several studies that explored the relationship between employment characteristics and chronic disease, disability, and death. They discovered that those with intellectually stimulating employment had a 23% lower risk of getting dementia than those with non-stimulating professions. Cognitively stimulating employment was classified as those that required individuals to make independent judgments and perform demanding tasks.
A lot of people have gotten so addicted to social media and it has become their source of joy and hold. Two days ago Facebook, WhatsApp, Instagram and Messenger was down and a lot of people felt empty. I remember visiting Instagram just after it was restored and scrolling through peoples profile and seeing how bad they felt away from social media.
I really want to say what you must have heard before, there is life away from social media. There is a world of your own, a realistic world that has been so void for a long time. Training yourself to be able to exist and cohabit without the media is a very big discipline we as humans needs to cultivate and learn.
If you are a business owner and your only source of traffic is Instagram, I need not to remind you that Instagram is a media web page and app owned by a company and you need not to totally depend on social media for sales. Opening a website for your business is the right thing to do.
With all this being said, are you still wondering and feeling down about the recent announcement made by the founder of Facebook, Mark Zuckerberg, stating that Facebook, WhatsApp, Instagram and Messenger will be shutdown again for 168hrs which is 7 days. In his statement he also apologized and also added that the upgrade will start on Wednesday October 6th 2021-1300hrs.
Are you wondering what your days will feel like without visiting these social networks? well here is what you have to do especially students who are yet to discover themselves in the craft world.
How Business Analytics for Strategic Decisions Can Benefit Your Company.
You may obtain the information and skills you need to achieve strategic advantage and impact your company's bottom line by enrolling in the Business Analytics for Strategic Decisions program. As you progress through the Business Analytics Playbook in the curriculum, you will learn how to:
Benefits of Business Analytics for Strategic Decisions
As a blogger, I have learnt to be very patient and grow as organic as I can because there is a great reward in growing organically. I remember starting my blog and being really confused about what to do and how to do it. I learnt in the process and I am super proud of being able ti fix a lot and teach about blogging. Productive blogging needs time and research. Knowing your craft is important because it helps you grow, it is not just about showing beautiful dresses and reviews, if you want to make money from blogging then you need to put in some time to read about keywords, most searched words, write according to season, copywriter, let your content pass the right information, easy to read and navigate, be consistent and share your articles.
Of all, I have mentioned two can work the magic, search for most searched things on google, what problems are people trying to solve with a bit of twist in your own unique words put out a comprehensive article about that with a catchy title.
A great title is the first step in writing a good article. For readers, the title of your article is the most significant initial impression of your content. A powerful title indicates that your piece contains the information readers seek while also standing out from the sea of comparable, competing for content available in print and online.
Font size and type
Long-term success does not come just from continuously attracting new clients, as smart business owners understand. It also necessitates retaining clients who return on a regular basis. Customer interaction that is effective builds brand loyalty, improves the customer experience and speeds up the sales funnel.
Video content is a great method to get people's attention and increase engagement. Video is one of the most popular media formats in the world, with 54% of consumers preferring video content from brands and enterprises to any other medium.Moreover, you can take help from video production companies like Sensa Productions to learn, implement and improvise fine editing methods that are easily relatable. It is important that you make your videos more perceptive to capture immediate attention from viewers.
If you want to keep your business or brand successful in the future, video interaction is no longer a “nice to have.” It's a must-have.
Continue reading to learn how to harness the power of video interaction for your brand or company.
Bounce rate is all about traffic analysis. It is defined as the amount of time spent on your website, how many activities were done by the visitor. Bounce rate is calculated by counting the number of single-page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
When trying to generate traffic knowing your bounce rate is very important because it shows you how well your content is doing. If your contents are engaging, solving issues and giving out pieces of information visitor needs and are searching for.
Your bounce rate is calculated by how much time and activity a person does spend when they visit your website. When visitors visit your website and leave without performing any action like clicking on the links, images, sharing, buying i, terms, or taking a survey.
If you are a marketer then knowing your bounce rate is very important because a high bounce rate impacts your revenue and business in general.
Generating traffic to gain money is the way to go. Read and share these helpful tips that will help you generate paid organic traffic. There are ten ways to generate paid traffic in 2021.
IMPORTANT READS: WHERE TO SET UP A CRYPTOCURRENCY EXCHANGE PART 4: START AN EXCHANGE IN AMERICA.
* Do not put all focus on a stock price; think about the entire company. View the profits and performance. A stock might be expensive, but if the company continues to make bigger and bigger profits, the stock might be cheap.
Management and administration are both important functions that support the success of any business or organization.
Management is actually a subsection of administration, which has to do with the mechanical and ordinary surfaces of an organization’s operation. It is different from managerial or tactical work.
Table of contents
Theories of technological forecasting
Methods of technological forecasting
Commonly adopted methods of technology forecasting
Time Frame for Technology Forecasts
Benefits of Technological forecasting
Technology Foresight is a combination of creative thinking, expert views, and alternative scenarios to make a contribution to strategic planning. Technological Forecasting (TF) is concerned with the investigation of new trends, radically new technologies, and new forces that could arise from the interplay of factors such as new public concerns, national policies, and scientific discoveries. Many of these forces are beyond the control, influence, and knowledge of individual companies.
The development of a technology forecast can be divided into three separate actions:
Framing the problem and defining the desired outcome of the forecast,
Gathering and analyzing the data using a variety of methodologies, and
Interpreting the results and assembling the forecast from the available information.
Technology forecasting has existed in one form or another for more than a century, but it was not until after World War II (WWII) that it began to evolve as a structured discipline. The motivation for this evolution was the U.S. government’s desire to identify technology areas that would have significant military importance.
Theories of technological forecasting
Neoclassical theories Technological change takes place in the form of shifts of the production function towards the origin.
Karl marl perceived technology as not self-generating, but as a process directed by willful. Conscious, active people and moulded by useful forces. He held that technology changes the development of the productive forces which was the prime mover of history.
Schumpeter's theory of development assigns a paramount role to the entrepreneur and innovations introduced by him in the process of economic development. According to Schumpeter, the process of production is marked by a combination of material and immaterial productive forces. The Schumpeterian production function can, therefore, be written as –
Q = ƒ [k, r, I, u, ν) …(1)
Where Q stands for the output, k for the Schumpeterian concept of “produced means of production”, r for natural resources, l for the employed labor force.
This suggests a biological analogy to explain technological change. The Darwinian two-state process of mutation (invention) and selection (innovation) has been employed to understand the evolution of technology.
Market pull theory
Market Pull', refers to the need/requirement for a new product or a solution to a problem, which comes from the market place. The need is identified by potential customers or market research. A product or a range of products are developed, to solve the original need.
Technology push theory
Technology is defined as an autonomous or quasi-autonomous factor. It assumes a one-way casual determination approach ie from science to the economy.
Methods of technological forecasting
Commonly adopted methods of technology forecasting include the
Delphi method :
The Delphi technique is used where a consensus of expert opinion is required on the timing, probability, and identification of future technological goals or consumer needs and the factors likely to affect their achievement. It is best used in making long-term forecasts and revealing how new technologies and other factors could trigger discontinuities in technological trajectories. The choice of experts and the identification of their level and area of expertise are important; the structuring of the questions is even more important. Experts in non-technological fields can be included to ensure that trends in economic, social, and environmental fields are not overlooked.
Exploratory technique: The formal forecasting techniques are standard components that are described in many textbooks on forecasting techniques (see specific techniques). Specific techniques for forecasting fall into two main categories, exploratory and normative. Information about each technique is available in various references.
Exploratory techniques are primarily concerned with the analysis of historical data. Selected attributes such as functional performance, technical parameters, economic performance, etc. are plotted against time. Since it is usually assumed that progress is evolutionary and that technological progress is not random, it is possible to generate characteristic curves or patterns from the data, and from these patterns, forecasts can be made with varying degrees of certainty. However, changes do occur and the influence and impact of new or surprising factors must not be disregarded. Examples of relevant exploratory techniques are:
— all of which rely on a large amount of statistical data, which may or may not be available freely.
What is the essence of the overall model of training and staff development?
Improved employee performance the employee who receives the necessary training is more able to perform in their job. The training will give the employee a greater understanding of their responsibilities within their role, and in turn, build their confidence. This confidence will enhance their overall performance and this can only benefit the company. Employees who are competent and on top of changing industry standards help your company hold a position as a leader and strong competitor within the industry.
Reduced employee turnover
Boosts company profile and reputation
When employees receive consistent training and upskilling, it fosters their creativity. The training programs help employees to be more independent and creative when they encounter challenges in their work.