Women working from home on her computer

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Running your business from the proverbial “bedroom” can be a lot of fun. Plus, if you happen to live in a crowded East Asian city where commercial rental prices are high, it’s often your only choice.

There’s just one problem: many people won’t take you seriously. They’ll wonder why you’re sitting on your bed telephoning them in your pajamas instead of going suited and booted to the office every morning.

The good news is that you can get around this issue. It’s really not as hard as you think. In fact, thousands of businesses all over Hong Kong are doing it right now. Here’s what to do:

Be The Person Who’s A Little Different

Before you even think about your business, it’s a good idea to look inward at yourself. Ask yourself, what traits, talents, or characteristics can you bring to the table that will encourage customers to do business with you. Are you the consultant who can make them laugh? Are you the fund manager who is always there to take weekend calls? Are you the courier that they can ring up any time of the day or night?

If you’re running a business from your bedroom, you want to do things that make that fact irrelevant. Carve yourself a niche where aesthetics don’t matter. Create real value and the customers will come flooding in.

6 Steps To An Effective Social Media Video Marketing Strategy For Your Business

For Your Business

Back in 2005, when YouTube was launched, no one thought that video would be of this much importance now. YouTube now ranks second in the most popular search engines in the world. Various studies have shown that video is the most effective form of online marketing content.

Videos also play a pivotal role in a brand’s outreach and campaign efforts. People spend a
decent amount of time watching videos on various platforms like YouTube, Instagram,
Facebook, TikTok. That’s why smart business owners take notes on video consumption
statistics and use videos to reach out to more people on various social media platforms.

Below are seven steps to an effective social media video marketing strategy to help your
business reach greater heights.

Set Clear Goals for Video Marketing

Before you start any new social media undertaking, it is crucial that you set clear goals. Ask
yourself one simple question before you begin planning: What do you want to accomplish
through your videos?

Once you find out the answer, the rest of the steps will be a lot easier to deal with. If you are
new to this, it’s better to set only a few goals because a lot of pressure, in the beginning, can be overwhelming. For example, a brand that is just starting its journey on video marketing should focus only on creating brand awareness. 
Startups usually implement this practice and collaborate with startup video production companies to create videos that generate buzz and interest in their product or service. A more established company might use video marketing as a way to improve customer engagement or increase sales. Additionally, video marketing can be used as a tool for brand building or reputation management. Knowing what to do when you are starting will save you a lot of time, money, and energy.

Decide Your Platforms

This usually overlooked step also plays a huge role in the overall reach of your business. Before you decide what kind of videos you want to make, you must determine which platforms you are posting the video on. Almost every major social media platform has its form of video. If you check older social media platforms like Facebook and Instagram, you will see that they offer several types of videos; you will find short-form videos as well as 15-min long videos. On the other hand, social media platforms like TikTok and Snapchat only rely on one video format.

Before posting videos, one more thing to keep in mind is that different social media platforms attract different types of audiences. Your audience on Facebook and Instagram would be very different, and the result will reflect on your reach. You’re more likely to see your brand videos perform better on Instagram than on Facebook because people expect that type of content on Instagram. You may have to make a video with a different format for each social media to perform better. If you are a newbie, it’s smarter to pick any three platforms to see which one performs the best.

Social media platforms keep on adding new features that make it hard to keep track of what
type of video can be uploaded. To solve this problem, here are all the details you need to
upload your video content on each social media platform.

Facebook, Instagram, Tiktok, Youtube
● Landscape and portrait feed video
● Livestreaming
● Stories (Disappearing content)

● Landscape and portrait feed video
● Livestreaming
Stories (disappearing content)
● Long-form content (IGTV)
● Short-form content (Instagram Reels)

● Landscape video
● Portrait video
● Livestreaming
● Short videos (YouTube Shorts)

● Portrait video

You will need the right video collage maker to create amazing videos for each platform. This will help you edit the videos according to the social media platform you plan to post. If you are looking forward to creating a series, you can create playlists on YouTube and Facebook and categorize your videos. Instagram recently has introduced this feature for IGTV videos only.
How to be active while working from home 

Working from home can be both enjoyable and tedious, depending on your routine. When working from home, certain things must be done to maintain comfort, a sense of intelligence, and a sense of vitality. The pandemic forced many companies and businesses to operate from home, which has resulted in many people enjoying or adapting to working from home. However, there are drawbacks and benefits to this, as staying active while working from home can be challenging. 

The following tips will assist you in remaining active while working from home. 


Take a bath. 

Importance of taking a shower before work

When you wake up in the morning, just as you do before going to work, you must take a bath. Numerous studies have demonstrated that showering and bathing can stimulate creativity. Bathing relaxes you, improves your heart health, makes breathing easier, benefits your brain and nervous system, relaxes your joints, boosts your immunity, and balances your hormones.

Clean your teeth before you start work.

Lady brushing her teeth before work

Brushing your teeth gives you a sense of well-being and refreshment. You feel more confident, are more presentable, and have a brighter, more attractive smile.

Wear formal and comfortable clothes.

Just because you work from home doesn't mean you have to wear your pajamas all day. Your outfit is part of the boost. 

Eat breakfast before you begin work.

Importance of eating breakfask before work

Breakfast is essential because it jumpstarts your metabolism. Different studies have linked eating breakfast to improved health. Some of the foods we consume for breakfast help us stay awake and attentive by boosting our brain's sugar levels. Foods such as full-grain cereal, coffee, milk, eggs, toast, and so on are all known to enhance your brain's ability to concentrate. Because of this, eating a nutritious breakfast can help you become smarter in the long run.

What are Multiplex Ads?  

Multiplex ads are the new Matched content unit ads. Google Adsense just sent out an email alerting that Matched content units will be renamed "Multiplex ads" starting March 1, 2022, and will only display advertisements.

This means that matched ad units that are used to content Ads and your website contents will only show ads. This is due to the decreased use of the matched content ad.

Multiplex ads are a type of native advertisement, similar to content suggestion ads. Publishers can use them to distribute advertising that mixes in seamlessly with their website's content. 

Why you should consider using Multiplex ads?

Google just released a beta version of Multiplex ads.

In recent years, platforms such as Taboola, Revcontent, and Outbrain have acquired substantial traction in the ad tech business. A compelling reason for this is that these platforms provide publishers with cutting-edge advertising alternatives. Publishers can monetize their inventory differently with content recommendation advertising than they do with standard display ads.

Despite the popularity of many content recommendation services, many publishers may be hesitant to partner with them due to concerns over ad quality. Publishers, thankfully, now have the option of utilizing Google's Multiplex ads.

Continue reading to learn about multiplex ads, how they can offer value to publishers' inventory, how to get started, and best practices for their implementation. 

Google Adsense Matched content units will only show ads starting 1st March 2022

Important changes to Matched content

I utilize Matched content to monetize and promote my website, however, Google recently announced that Matched ads will be replaced by Multiplex ads due to decreased use. We're expecting that because it's tagged multiplex advertisements, it will display a variety of ads in a single ad sequence, with an emphasis on high-income value.

Matched Content Units’ from March 1, 2022

Beginning March 1, 2022, matched content units will solely display advertisements and will be renamed "Multiplex ads."

Matched content was originally created as a recommendation tool to assist you in promoting your content to your site's users. Additionally, it included the opportunity to display advertisements alongside the links to your material.

What is Multiplex ads?

Due to declining use of the content promotion service and favorable customer feedback and performance outcomes from an ads-only Matched content ad format, we've decided to discontinue the content promotion service and convert all current Matched content units to show only ads. Matched content units with the "Monetize with Ads" option turned off are likewise affected by this rule.
5 Article-Sharing Sites That Help You Build a Positive Online Presence

With thousands of articles available on the Internet, it is critical to create high-quality content and to get it in front of as many people as possible.

While the Internet has simplified the process of creating and publishing high-quality content for businesses, it has equally simplified the process of sharing content with friends, peers, and followers.

Sharing useful content, even if it is not your own, is incredibly beneficial. Sharing other people's information demonstrates your helpfulness and industry knowledge while promoting and spreading your own content can help you expand the reach of all your hard work, resulting in more traffic to your website, new followers, or even new clients.

With that said, here are a few ways you may utilize to spread the word about your content.


It's critical to distribute not only your content but also content provided by industry influencers. This can cause anxiety in some marketers. Why would I want to promote my competitors' products or direct visitors away from my site? However, the reality is that this type of unselfish sharing fosters trust. It demonstrates that you respect and value quality insight regardless of whether it comes from (or is about) you.

Additionally, you can post external content while still driving traffic or leads to your own site using platforms like Snip.ly.

Snip.ly is a link-sharing service that enables you to include an on-page call-to-action (CTA) back to your website (or anywhere else) with each link you share.

Additionally, you may adjust other features of the CTA, such as the button's color, button text, text color, and location on the page. You can even include a photo to make it appear as though the link was recommended in a personal conversation.

Snip.ly is an excellent tool for sharing comparable content to your own.


Quora is a content promotion and brand awareness channel that increases traffic and conversion rates by responding to evergreen questions with the material we've already published on our blog.

This tool enables you to educate and inform your audience about your industry and your product or service.


Content curation platform Scoop helps to increase the visibility of your best content by placing it in topic-specific curated hubs that are easily widely accessible.

Getting started is straightforward. After you've made your account, restrict your focus by searching for Scoop. its pages that have curated content similar to your own. To ensure that your content is viewed, you should choose pages that receive at least 5,000 monthly views and are frequently updated.

Given that the owner of the scoop.it sites must authorize the information that is curated, it is critical to include only content that is relevant to that page and will resonate with its audience. Furthermore, you do not wish for your material to be rejected.

Once your work is approved, you'll receive a link back to your blog or premium content that will drive targeted and engaged traffic.

With the holiday shopping season rapidly approaching, let's ensure that your AdSense account and website are prepared to maximize every revenue potential.

Begin by completing our two-step checklist:

Season to drive revenue

Optimize your AdSense account in the first step.

Develop an analytical mindset. 

Mobile devices account for 54% of Black Friday digital orders1. Examine the data from your Q4'20 AdSense account data to determine the highest-earning devices and ad formats. Additionally, your Google Analytics reports will display the most popular user searches and pages visited.
When you were a child, your parents or other adults probably asked, "What do you want to be when you grow up?" Perhaps you stated that you were a physician or an astronaut. Perhaps you stated that you were an actress, a lawyer, or a police officer. You fantasized with dreamy eyes about the day you would live in a mansion and enjoy every amenity. A job seemed impossible at the time, but now that the time has arrived for you to pick, your interests are likely to have shifted. Finding the proper job path for you can be challenging, but not impossible; thus, have an optimistic attitude!

Examining Your Aspirations

Consider what you would like to do professionally if money were not an issue. According to the eminent philosopher Alan Watts, the greatest approach to choosing what you should accomplish with your life is to ask oneself this critical question: "What would you do if money were no object?" What if you won the lotto and could spend your life whatever you pleased? The time it's understandable that you'd want to unwind for a while, you're bound to become bored. Therefore, what would you do to ensure that you are actually happy?
Perhaps you prefer working with children, producing art, or constructing things.

Dissect your dream job into its simplest components.

Break down any task or job you uncovered in the previous stage into its most fundamental components. How would you describe your job to a three-year-old?

What would you answer if that child asked you what was enjoyable about it or how it made someone feel when they performed it? These fundamental components comprise what you should seek in a career.

Consider what truly makes you happy.

Consider the fundamental components of that professional experience and choose which features entice you.

Recognize the factors that drew you to that career.
Do you find happiness in bringing joy to others? 
Are you more drawn to the art of performing and the process of creating a film?
This is something you can do for your current career as well, not simply a hypothetical dream job. Consider whether there is something specific about your current job that you do.
You may wish to take a personality test,  to ascertain which jobs fit your personality best.

Evaluate which jobs generate comparable emotions and experiences.

  • Look for occupations that elicit the emotions you desire from that employment. For instance, if you are a millionaire and prefer to travel, professions that match your experience include tour guide, international teacher, or flight attendant.
  • If you'd prefer to spend your days outdoors in nature, consider working as a geologist, lumberjack, wilderness guide, or park ranger.
  • Alternatively, you might pursue a career as a CTO if you choose to work in a technology-related field.

Consider the advantages and disadvantages of that professional path.

When considering these more reachable jobs, do your homework. Acquaint yourself with what life is like in that job line. You must be aware of the disadvantages of those jobs in order to make an informed choice.
Read articles or reviews written by people who do the occupations you're interested in to learn what they enjoy and dislike.
For instance, if a career you adore demands frequent travel but you have young children at home, this may be a disadvantage.

Mentally demanding jobs may help to lower the risk of dementia.

Are you employed in a mentally stimulating position? It may help lessen your risk of developing dementia later in life, according to a study published in The BMJ on Aug. 21, 2021. The researchers pooled data from several studies that explored the relationship between employment characteristics and chronic disease, disability, and death. They discovered that those with intellectually stimulating employment had a 23% lower risk of getting dementia than those with non-stimulating professions. Cognitively stimulating employment was classified as those that required individuals to make independent judgments and perform demanding tasks.

A lot of people have gotten so addicted to social media and it has become their source of joy and hold. Two days ago Facebook, WhatsApp, Instagram and Messenger was down and a lot of people felt empty. I remember visiting Instagram just after it was restored and scrolling through peoples profile and seeing how bad they felt away from social media.

I really want to say what you must have heard before, there is life away from social media. There is a world of your own, a realistic world that has been so void for a long time. Training yourself to be able to exist and cohabit without the media is a very big discipline we as humans needs to cultivate and learn.

If you are a business owner and your only source of traffic is Instagram, I need not to remind you that Instagram is a media web page and app owned by a company and you need not to totally depend on social media for sales. Opening a website for your business is the right thing to do.

With all this being said, are you still wondering and feeling down about the recent announcement made by the founder of Facebook, Mark Zuckerberg, stating that Facebook, WhatsApp, Instagram and Messenger will be shutdown again for 168hrs which is 7 days. In his statement he also apologized and also added that the upgrade will start on Wednesday October 6th 2021-1300hrs.

Are you wondering what your days will feel like without visiting these social networks? well here is what you have to do especially students who are yet to discover themselves in the craft world.

How Business Analytics for Strategic Decisions Can Benefit Your Company.

As big data tools become more common and inexpensive, companies are constantly reinventing how they do business. More data is being generated as a result of greater innovation. Organizations of all sizes rely on the insight offered by business analytics to use this data and make educated choices.

You may obtain the information and skills you need to achieve strategic advantage and impact your company's bottom line by enrolling in the Business Analytics for Strategic Decisions program. As you progress through the Business Analytics Playbook in the curriculum, you will learn how to:

Benefits of Business Analytics for Strategic Decisions

 As a blogger, I have learnt to be very patient and grow as organic as I can because there is a great reward in growing organically. I remember starting my blog and being really confused about what to do and how to do it. I learnt in the process and I am super proud of being able ti fix a lot and teach about blogging. Productive blogging needs time and research. Knowing your craft is important because it helps you grow, it is not just about showing beautiful dresses and reviews, if you want to make money from blogging then you need to put in some time to read about keywords, most searched words, write according to season, copywriter, let your content pass the right information, easy to read and navigate, be consistent and share your articles.

Of all, I have mentioned two can work the magic, search for most searched things on google, what problems are people trying to solve with a bit of twist in your own unique words put out a comprehensive article about that with a catchy title.

 Key factors  to consider when writing articles or posts 

Catchy headlines
A great title is the first step in writing a good article. For readers, the title of your article is the most significant initial impression of your content. A powerful title indicates that your piece contains the information readers seek while also standing out from the sea of comparable, competing for content available in print and online.

Font size and type
An attractive and engine font size would increase readability and easy viewing. By using the right fonts you elicit the appropriate emotions in the reader and establish a tone that brings the text to life. Using too small fonts puts readers away.

Long-term success does not come just from continuously attracting new clients, as smart business owners understand. It also necessitates retaining clients who return on a regular basis. Customer interaction that is effective builds brand loyalty, improves the customer experience and speeds up the sales funnel.

Video content is a great method to get people's attention and increase engagement. Video is one of the most popular media formats in the world, with 54% of consumers preferring video content from brands and enterprises to any other medium.

Moreover, you can take help from video production companies like Sensa Productions to learn, implement and improvise fine editing methods that are easily relatable. It is important that you make your videos more perceptive to capture immediate attention from viewers.

If you want to keep your business or brand successful in the future, video interaction is no longer a “nice to have.” It's a must-have.

Continue reading to learn how to harness the power of video interaction for your brand or company.

Bounce rate is all about traffic analysis. It is defined as the amount of time spent on your website, how many activities were done by the visitor. Bounce rate is calculated by counting the number of single-page visits and dividing that by the total visits.  It is then represented as a percentage of total visits.

When trying to generate traffic knowing your bounce rate is very important because it shows you how well your content is doing. If your contents are engaging, solving issues and giving out pieces of information visitor needs and are searching for. 

Your bounce rate is calculated by how much time and activity a person does spend when they visit your website. When visitors visit your website and leave without performing any action like clicking on the links, images, sharing, buying i, terms, or taking a survey.

If you are a marketer then knowing your bounce rate is very important because a high bounce rate impacts your revenue and business in general.

Generating traffic to gain money is the way to go. Read and share these helpful tips that will help you generate paid organic traffic. There are ten ways to generate paid traffic in 2021.

Before you go further, is Google Adsense or any other Ad unit running on your website? if no you need to set up Google Adsense to be able to main money.

Revamp old articles
Some articles got lots of views and then you know that people are searching for that type of article. You can revamp that article by writing a similar article and also adding the same points and more.

Linking articles to articles
Always add the link to your previous article to give more clarity to readers and for easy useability. When you add a link to an article the user clicks thereby gaining more traffic,  recording more user time and less bounce rate.
In the stock market trading can be profitable or unprofitable. Professional traders can make hundreds of dollars a year, depending on the trader's competence and the trading system used. You can also be one of the lucky traders. All you need to do is know how. 

1. How to trade stocks

*Get a broker; The best way to trade your stock is by paying someone to trade it. There are a lot of brokers out there so finding one would not be difficult. You should be able to find someone with experience that can trade and give you good and reliable trading advice.

 *Find a stock-breaking website; For those who are willing and ready to trade by themselves, several websites deal with online trading. Acting as your broker will give you a greater amount of control, and you will be able to save yourself a little money. These are services offered by some of these companies (Fidelity and TD Ameritrade)Some offer extra advice, tutorials, debit cards, mortgage loans, and other benefits. Weigh the benefits of each service and decide what is best for you. 

*Make use of the market order; You can buy and sell stocks with a market order when you trade stocks. Which means it will be traded at a very good price at that moment. Always remember, it takes a while for sails to go through, and if the market changes fast you may get a very different price than the one you originally saw. 

* Stop-loss orders This is similar to a market order-loss order, this is similar a market order except that the stock will be sold when it reaches a particular price. This is often used to avoid a loss in a falling market. 

*Use trailing stops; Trailing stops can be used to set a higher or smaller limit at which a stock could be bought or sold. Rather than a set of prices. it is a price that is determined as a percentage of the actual price. This is a very useful tool which can protect you from huge market swings. 

*Limit orders; Placing limit orders is another option for you. Limit orders create a particular price window out of which your stock will be bought or sold. This can help you get good prices. A special commission is often giving on this type of order. .Stop limit orders are orders which executes when a specified stopping price is reached. This provides even more control but, as with limit orders, you take the chance that your stock may not sell. 

*Your money should be stored between trades; Brokerage firms offer accounts that can help store your money between trades and pay you a small amount of interest in the meantime. This is very useful and should be factored into your plans if you are using an online service. 


2.Trading stocks effectively

 *Keep enough money in your account; Save a particular amount of money required to start and maintain an account. For example, E*trade requires just $500 to open an account. Federal regulations require that you have at least half of the cost of the stock you’re purchasing in your account and that your equity percentage is no less than a quarter of your total investments. 

*Be sure you are looking at a current quote; Remember that the market changes quickly, and the quote you’re looking at may not be up-to-the-minute. Find a service that allows you to look at real-time prices so that you can get the best deal possible. 

*Read stock tables and quotes; Stock tables are a great way to evaluate stocks, but they can be difficult to read. You will have to learn how to interpret them and which numbers are the most important, so you can set your priorities and make great decisions. 

*Know when to buy and sell; The best thing for you is to buy when stocks are at a low price and sell them at a high price later. This is great in theory, but it's difficult to put into practice. Because you cannot determine the future. So instead, look for stocks with great momentum. The idea, of course, is to try to buy at the beginning of an upswing and sell before a big decline. 

*Acquire a good ask price, and make a good bid price; if you have unreasonable expectations, you will have a very hard time buying and selling your stocks. Ask only what is reasonable to ask and do not seek anything well above or below market value.

* Do not put all focus on a stock price; think about the entire company. View the profits and performance. A stock might be expensive, but if the company continues to make bigger and bigger profits, the stock might be cheap. 
Business management

Management and administration are both important functions that support the success of any business or organization. ​


Management is actually a subsection of administration, which has to do with the mechanical and ordinary surfaces of an organization’s operation. It is different from managerial or tactical work. 

Management is used by business enterprises. The administration is above the scope of the management and exercises control over the finance and permitting of an organization. 

Management makes the conclusions within the limitations of the framework.

Management consists of a group of managerial persons, who influence their dedicated skills to fulfill the objectives of an organization. 

Management decisions are shaped by the values, sentiments, and sentiments while of the managers. In management, technical aptitudes and human relation management attitudes are crucial.​ 

Management is focused on managing resources, in particular people, and how they are utilized by an organization in order to achieve a common goal or outcome.​ 

Management consists of actions and plans whereby administration entails setting objectives and policies.​ 

Management aims at managing not only people but also their work. Whereas Administration focuses on how best the resources of an organization can be utilized.​ The management style of an organization can also change with the removal or installation of a new Manager/Leader. Administrative policies or procedures however are slower to change and may remain in place for many generations of management.​

Management is a technique that incorporates the processes of sorting out, staffing, arranging, driving or coordinating, and controlling an association to perform the objective or target. Resourcing incorporates the sending and control of HR, budgetary assets, mechanical assets, and characteristic assets.​

Table of contents

  • Definition

  • History

  • Theories of technological forecasting

  • Methods of technological forecasting

  • Commonly adopted methods of technology forecasting

  • Time Frame for Technology Forecasts

  • Benefits of Technological forecasting

  • References

Technology Foresight is a combination of creative thinking, expert views, and alternative scenarios to make a contribution to strategic planning. Technological Forecasting (TF) is concerned with the investigation of new trends, radically new technologies, and new forces that could arise from the interplay of factors such as new public concerns, national policies, and scientific discoveries. Many of these forces are beyond the control, influence, and knowledge of individual companies. 

The development of a technology forecast can be divided into three separate actions:

  • Framing the problem and defining the desired outcome of the forecast,

  • Gathering and analyzing the data using a variety of methodologies, and

  • Interpreting the results and assembling the forecast from the available information.

Technology forecasting has existed in one form or another for more than a century, but it was not until after World War II (WWII) that it began to evolve as a structured discipline. The motivation for this evolution was the U.S. government’s desire to identify technology areas that would have significant military importance.

Theories of technological forecasting

Neoclassical theories Technological change takes place in the form of shifts of the production function towards the origin.

Marxist theory

Karl marl perceived technology as not self-generating, but as a process directed by willful. Conscious, active people and moulded by useful forces. He held that technology changes the development of the productive forces which was the prime mover of history.

Schumpeter’s theory

Schumpeter's theory of development assigns a paramount role to the entrepreneur and innovations introduced by him in the process of economic development. According to Schumpeter, the process of production is marked by a combination of material and immaterial productive forces. The Schumpeterian production function can, therefore, be written as –

Q = ƒ [k, r, I, u, ν) …(1)

Where Q stands for the output, k for the Schumpeterian concept of “produced means of production”, r for natural resources, l for the employed labor force.

Evolutionary theory

This suggests a biological analogy to explain technological change. The Darwinian two-state process of mutation (invention) and selection (innovation) has been employed to understand the evolution of technology.

Market pull theory

Market Pull', refers to the need/requirement for a new product or a solution to a problem, which comes from the market place. The need is identified by potential customers or market research. A product or a range of products are developed, to solve the original need.

Technology push theory

Technology is defined as an autonomous or quasi-autonomous factor. It assumes a one-way casual determination approach ie from science to the economy.

Methods of technological forecasting


Commonly adopted methods of technology forecasting include the 

  • Delphi method

The Delphi technique is used where a consensus of expert opinion is required on the timing, probability, and identification of future technological goals or consumer needs and the factors likely to affect their achievement. It is best used in making long-term forecasts and revealing how new technologies and other factors could trigger discontinuities in technological trajectories. The choice of experts and the identification of their level and area of expertise are important; the structuring of the questions is even more important. Experts in non-technological fields can be included to ensure that trends in economic, social, and environmental fields are not overlooked.

  • Exploratory technique: The formal forecasting techniques are standard components that are described in many textbooks on forecasting techniques (see specific techniques). Specific techniques for forecasting fall into two main categories, exploratory and normative. Information about each technique is available in various references.

Exploratory techniques are primarily concerned with the analysis of historical data. Selected attributes such as functional performance, technical parameters, economic performance, etc. are plotted against time. Since it is usually assumed that progress is evolutionary and that technological progress is not random, it is possible to generate characteristic curves or patterns from the data, and from these patterns, forecasts can be made with varying degrees of certainty. However, changes do occur and the influence and impact of new or surprising factors must not be disregarded. Examples of relevant exploratory techniques are:



                            trend extrapolation

                            technology substitution

— all of which rely on a large amount of statistical data, which may or may not be available freely.

 What is the essence of the overall model of training and staff development?

Knowledge and skills are crucial to every company. Firms are evaluated based on their physical structure and intellectual capital. The easiest way to develop and improve a firm’s intellectual capital is to conduct regular training and development programs

Employee training and development refers to the continued efforts of a company to boost the performance of its employees. Companies aim to train and develop employees by using an array of educational methods and programs. The purpose of training and development in organizations is: Improve knowledge and skills to perform their roles effectively. Increasing employee productivity and efficiency. Support employee development and growth. If employees are working toward a goal, they are more likely to work harder and more efficiently.

Office Workers Photos
Photo by fauxels from Pexels

There are benefits involved in the allover model of training and staff development. 
There are sets backs that this might but the benefits outweigh the setbacks. The benefits include:

Improved employee performance the employee who receives the necessary training is more able to perform in their job. The training will give the employee a greater understanding of their responsibilities within their role, and in turn, build their confidence. This confidence will enhance their overall performance and this can only benefit the company. Employees who are competent and on top of changing industry standards help your company hold a position as a leader and strong competitor within the industry.

Reduced employee turnover

 Reduced employee turnover

Staff is more likely to feel valued if they are invested in and therefore, less likely to change employers. Training and development are seen as additional company benefits. Recruitment costs, therefore, go down due to staff retention.

Addressing weaknesses

Productivity usually increases when a company implements training courses. Increased efficiency in processes will ensure project success which in turn will improve the company turnover and potential market share. A training program presents an opportunity to instill the needed skills in the employees. A development program helps to expand the knowledge base of all employees. In doing so, companies are able to bridge any gaps and weak links within their organizations. In such a way, every employee will be in a position to fill in for his colleague and handle any task with efficiency. Increased productivity and adherence to quality standards. 

Boosts company profile and reputation

Employee training is not just good for the employees but also for the firm. Conducting frequent training and development programs is one way of developing the organization’s employer brand, thus making it a prime consideration for the top employees working for competitor firms, as well as graduates. A company that trains its employees will be more attractive to potential new employees, particularly those looking to advance their skills.



When employees receive consistent training and upskilling, it fosters their creativity. The training programs help employees to be more independent and creative when they encounter challenges in their work.


No content on this site, regardless of date, should be used to replace direct medical advice from your doctor or another trained practitioner.
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