Before wearing your shoes, pre-treat them with a stain and water repellent for preventative measures. And don't just bank on a one-time spray -- re-apply the product every few weeks, much like you would for your winter boots.
The key to keeping your sneaks extra white is to spot clean regularly. When you're on the go, make sure to have a Tide-To-Go pen or shoe cleaning wipes handy so you can wipe off any stains or scuffs as soon as possible. This will prevent the blemishes from penetrating into the fabric or leather.
And if that seems too complicated, try the good old Mr. Clean Magic Eraser. It's great for getting off any dirt or scuffs, especially on the midsole (our associate editor, Julia, swears by this method!)
For suede shoes, use a mixture of water and cleaning solution on a cloth to get any stains or dirt off. Afterwards, use a microfibre towel to dab the suede and twist. This will soak up the fluid and loosen up the nape of the suede so it doesn't harden. Once your shoe has finished drying, take a dry brush and brush the suede to the back of the shoe.
Avoid The Washing Machine
Megan Wellemeyer, lifestyle product manager at Keds, strongly advises against this, according to Fashionista. "The wear and tear of the machine and the heat of the dryer can make the shoes discolor further and rip or tear them," she warned the site. The washing machine will also turn the white rubber into that dreaded yellow hue (a serious no-no).
Wash Your Laces
Keeping your laces in mint condition is just as important as the rest of the shoe. Avoid bleaching as this will weaken the fibers. Instead, place them in a "bra wash bag" or a pillowcase and put them in a normal wash on cold.
Don't Forget To Deodorize!
We know you're probably going barefoot in your kicks (hey, we won't judge) which means they probably need some airing out. Try leaving dryer sheets inside your shoes overnight, or sprinkling some baking soda to absorb any odors. ref http://www.huffingtonpost.ca/style/.
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