And does this apply to beauty campaigns. Yes, absolutely. MAC has a whole different branding tactic than say Maybelline or Noxema. Or Ponds. They both run ads and they’re both considered advertising beauty but the looks differ greatly. MAC shows red eye make up with a purple tinted lip liner and blue-red lipstick on a punk girl with an edgy light. Ponds? No way. Clean skin, pure light, fresh, young, vibrant. Those are words to describe their ads.
What Fashion Models Do
Fashion models or editorial models are often recognized by the public. Most editorial models work out of New York, while some take on jobs abroad – in cities such as Tokyo, Paris, London or other international fashion capitals. Editorial fashion models work primarily on the runway featuring new designer lines at national and international fashion shows. Editorial fashion agencies provide jobs for fashion models.
Shot by Evg Photos (EV_KOVALEVSKAYA)
Concept : USSR Culture
Model : Mitchell Dsane, Sui_Generis, Melody Jacob.